“Why does it seem like we, the partners, are shouldering more and more of the workload?”
“Where do we get our ‘rising star’ associates the tools to build their own books of business?”
“How am I going to secure the firm’s future, and be able to secure my next move?”
‘Page-to-Stage’ Methods to Transform the Message and the Team
First, uncover the firm’s unique positioning amongst its peers – in gathering past client success stories.
Use storycrafting methods to develop the sales skills that position the client as the ‘hero’, you as the guide.
A new, co-created culture drives the buy-in for successful, next-stage change management and growth.
With over twenty-five years as an award-winning theatre director and producer – of over sixty shows, having held numerous performing arts executive positions and having fundraised for and built three arts centres over a span of ten years – Charles has combined these creative experiences with eight years’ executive coaching to offer a powerful, unique platform that unleashes the power of the organization in its people.
Now also a Certified StoryBrand Guide, he has proved time and again, with many varied clients, that using theatre-storytelling methods can release associates’ untapped motive and potential, so that they can move forward, fulfilled as well as successful, in this new and challenging world of work.
Within as well as outside the firm, the primary question is the same: how’s your brand story working for you?
Theatre of Commerce workshop and follow-up sessions focus on three business and leadership development areas:
Create client success stories that uncover the true values and purpose across the firm, that can achieve unique positioning in the marketplace.
Think of this as the “writers’ room”: you’ve got a messaging goal, but does the story structure help or hinder you from getting there? “How will this play?”
“Putting it on its feet” – build up a culture of collective responsibility and commonly-exercised purpose, in the interdependence of the team.
Now we take our scripts into the rehearsal room, each team member with their specific roles, but with the shared goal of presenting the messaging in harmony.
With great client stories driving the process, the team needs practical and implementable tools to ‘read’ and adapt to prospective client ‘buyer styles’, to catalyze ‘close’ rates.
When the production hits the stage, the performer needs to identify what the audience’s identity is, for this show – and play to it!
The Three Dimensions of Story Will Turn Your “Audiences” into Raving Fans!
Let’s get together to outline what success looks like for you, what obstacles you’re facing, and how we might match a program – in-person workshop? online? – to bring the team together,.
From there, we can customize a workshop for your team – retreat or office/ workplace setting? – with a time-frame of deliverables, to integrate into your internal ‘marketing’ plan.
Becoming a story-crafting organization – with its internal and external growth benefits – may not be a “one-and-done” day at the spa. Should we embed this in the firm somehow? Let’s talk!