Your Business Deserves a Bigger Audience.

StoryBrand Messaging and Marketing Strategies Jumpstart Customer Engagement

Brand Story that Connects

Website Copy that Compels

Marketing that Converts

Finding It Hard to Have Your Brand Cut through “The Noise”?

“We seem to be throwing bags of money at marketing with little to no result”

“Yes,. we know we’re up against a consumer besieged by 3,000+ marketing messages every day”, so what do we do?

“How do we pass the marketing “Grunt Test” – that 5 seconds or less we have to persuade the prospect to scroll down or engage?”

Welcome to the StoryBrand Digital Marketing Revolution.

Clear Brand Story

Customers who clearly understand how your product or service can help them will trust in your brand

Crystal Clear Website

Drive real growth with a website “story” that becomes a lead-generating machine

Content that Converts

Build sales and nurture funnels that convert your leads into buyers and  into longer-term engagement

Get into the Spotlight with Theatre of Commerce!

The Three Dimensions of Story Will Turn Your “Audiences” into Raving Fans!


Clarify Your Message

Craft success stories which invite your customer in as the hero, and your brand as the guide that gets them to where they want to go.


Show Them What Success Looks Like

How do you solve their problem, and make their life better? Your brand positioning answers their question, Why should I choose you?


Invite Your Team In

Crafting their own client success stories invites your future stars  into  the business’ culture and eliminates their “I’m not a salesperson” fears.

Theatre of Commerce Is StoryBrand Supercharged!

You hear it everywhere, all the time:, marketers are telling you that your business has to tell stories to succeed  – but how?

Hi, I’m Charles McFarland, and I followed an award-winning theatre producer/ director career – in which I took over sixty shows “from page to stage” – with eight years of executive coaching.   From all that experience I’ve created the Theatre of Commerce, to apply the craft of story directly to business development.

You see, crafting your story and connecting it to your market is like the three dimensions of theatre: scripting, putting the story on its feet – in production, with your team – and then sharing it with the most important people in the story: the audience. Your brand is the story they tell you they’re hearing.

"Messages delivered as stories are 22 times more memorable" - forbes

“OK, How Does That Work?”

Here’s an outline of my StoryBrand services – with some add-ons.

Your Unique Positioning

By starting with some of your best client “wow” factor stories, we position you to answer your customer’s biggest question, “Why should I choose you?”

Messaging & Strategy

Next, we dig deep to uncover and express your compelling brand narrative, “Customer as Hero”, you as the Guide, and create your foundational copy assets.

Website Writing

Apply your new brand messaging to your website, to win trust and generate leads - and to have it presented visually to your developer (or mine).

Lead-Nurturing Content

Attract and engage prospects with lead-generating assets (e-books, video scripts), email sequences and blog/ vlog strategies.

Pitch Coaching

Gotta take your show out on the road? We’ll StoryBrand your pitch deck and coach you and your team to a winning performance.

The StoryBrand Process


Nail the Message

We’ll guide and coach you through the proven StoryBrand Marketing framework to  get you the message that connects.


Create Your Story

We’ll turn your website – and all your marketing collateral – into a trust-winning, lead-generating growth engine.


Connect and Grow

Apply all your assets to your sales strategy – and watch the “wins” roll in from bigger and bigger audiences.

Need to Know How Effective Your Brand Messaging Currently Is?

Get a customized plan to fix it