“We seem to be throwing bags of money at marketing with little to no result”
“Yes,. we know we’re up against a consumer besieged by 3,000+ marketing messages every day”, so what do we do?
“How do we pass the marketing “Grunt Test” – that 5 seconds or less we have to persuade the prospect to scroll down or engage?”
Customers who clearly understand how your product or service can help them will trust in your brand
Drive real growth with a website “story” that becomes a lead-generating machine
Build sales and nurture funnels that convert your leads into buyers and into longer-term engagement
The Three Dimensions of Story Will Turn Your “Audiences” into Raving Fans!
Craft success stories which invite your customer in as the hero, and your brand as the guide that gets them to where they want to go.
How do you solve their problem, and make their life better? Your brand positioning answers their question, Why should I choose you?
Crafting their own client success stories invites your future stars into the business’ culture and eliminates their “I’m not a salesperson” fears.
You hear it everywhere, all the time:, marketers are telling you that your business has to tell stories to succeed – but how?
Hi, I’m Charles McFarland, and I followed an award-winning theatre producer/ director career – in which I took over sixty shows “from page to stage” – with eight years of executive coaching. From all that experience I’ve created the Theatre of Commerce, to apply the craft of story directly to business development.
You see, crafting your story and connecting it to your market is like the three dimensions of theatre: scripting, putting the story on its feet – in production, with your team – and then sharing it with the most important people in the story: the audience. Your brand is the story they tell you they’re hearing.
Here’s an outline of my StoryBrand services – with some add-ons.
We’ll guide and coach you through the proven StoryBrand Marketing framework to get you the message that connects.
We’ll turn your website – and all your marketing collateral – into a trust-winning, lead-generating growth engine.
Apply all your assets to your sales strategy – and watch the “wins” roll in from bigger and bigger audiences.